Plus
For reps who use the assistant every day.
5x the Free usage
$23/ month
Try Plus14-day free trial, then billed monthly
- 5x the Free usage
- All supported CRM actions
- Approval controls
- Includes the MCP connector
Record why a deal was lost in Zoho CRM
The Zoho CRM AI Assistant sets a deal to Closed Lost with the reason you give, in the loss reason field if your org has one, adds a note with the detail and completes its open tasks if you ask. It writes all of it once you approve.
Zoho CRM AI Assistant is a Chrome extension that opens beside Zoho CRM. Tell it what you want to do in plain language, and it works with your CRM for you. Try Plus free for 14 days, then stay on Free forever.
the problem
Deals get lost, and nobody can say why later
The client said no on a call. The rep moves the deal to Closed Lost, if anyone does, and the reason stays in their head. Six months later the team wants to know how many deals were lost on price, and the CRM has a stage and nothing else.
the solution
Give the reason. Approve the close.
Name the deal, or open it and click "Use this page", and say why it was lost:
Mark Pilot extension as Closed Lost. Reason is price, they went with a cheaper tool. Add a note and complete its open tasks.
The assistant reads the deal and checks whether your org has a loss reason field and what options it allows. It proposes:
- Stage set to Closed Lost.
- The loss reason field, if your org has one, set to the option that matches what you said.
- A note on the deal with your detail, in your words.
- Open tasks on the deal marked completed, if you asked for it.
Nothing is written until you approve. It does not decide the reason; it records the one you give.
- Reads the deal, its fields and picklist options, and its open tasks.
- Writes the stage, loss reason, one note and task status, only after you approve.
- If no option fits your reason, it says so and puts the reason in the note only.
pricing
Start with 14 days of Plus. Stay on Free after that.
Every new account gets 14 days of Plus free — no card, nothing to claim — and then settles onto Free, which is permanent. In the side panel every plan has the same safety controls and supported actions, and they differ in how much you can ask for each week. The MCP connector is included in every paid plan (Plus, Pro and Max) and in the 14-day Plus trial, with the same 10,000 tool calls a month on each.
Pro
For heavy daily CRM work.
25x the Free usage
$94/ month
Get ProBilled at signup, then monthly
- 25x the Free usage
- 5x the usage of Plus
- All supported CRM actions
- Approval controls
- Includes the MCP connector
Max
For the heaviest CRM workloads.
125x the Free usage
$500/ month
Get MaxBilled at signup, then monthly
- 125x the Free usage
- 5x the usage of Pro
- All supported CRM actions
- Approval controls
- Includes the MCP connector
Free
$0No card, and permanentLimited weekly usage, with the same supported CRM actions and approval controls. It is where your account settles after the 14-day Plus trial.
Need more than Max? Contact sales
questions
Frequently Asked Questions
No. You give the reason. If your org’s loss reason field has a fixed list of options, it proposes the one that matches your words and shows it on the card, so you can pick another.
Then it records the reason in the note on the deal and sets the stage. It does not create a loss reason field unless you ask for one in a separate request, and your profile allows it.
Stage, the loss reason field if there is one, one note, and the status of the deal’s open tasks if you ask. All only after you approve. Open tasks are marked completed, not deleted, so they stay in the deal’s history. Contacts and the account are not changed.
The deal you name, its fields and the options of its loss reason field, and its open tasks. The reason itself comes from what you type; it does not read calls or emails for it.
It can match your words to the wrong picklist option, for example "budget" to "Price" when your org has a separate "No budget" option. Check the value on the card before you approve.
It needs a Zoho CRM edition and user profile with API access, and it can only do what your profile is allowed to do. This use case has not been checked edition by edition yet, so write to us if you want to check yours first.
Write to the team at hello@zsetup.com.
More in Closing
All Closing use cases- Check a Zoho CRM deal before you mark it Closed WonThe Zoho CRM AI Assistant checks a deal against the fields your team requires before it is won: amount, closing date, contact role, a quote or sales order, no overdue tasks. It lists what is missing and changes the stage only when you ask and approve.Explore
- Clean up old deals in your Zoho CRM pipelineThe Zoho CRM AI Assistant lists open deals with no activity for a long time or closing dates far in the past, grouped by owner. You choose which to close, keep or reassign, and it writes your choices once you approve.Explore
- Close leftover tasks on won and lost deals in Zoho CRMThe Zoho CRM AI Assistant lists deals already closed won or lost that still have open tasks or future meetings. Once you approve, it marks those tasks completed; it does not delete them.Explore